My top projects

Communication Management in a Remote Distributed Workforce

PR Communication and Paid Advertising management for a Remote HR tech platform

Content Brand Market Strategy FIFA 2022

Creating a 6 sec & 15 sec commercial ad for Powerade during FIFA World Cup Qatar 2022.

Content Product Communication Marketing

Developed the message framework and content for landing page of SSD 990 EVO.

Crafting Dynamic Narratives

Technical expert in semiconductor copywrite, driving engagement for Samsung Electronics' SSD press release product launches

Program Manage Budgets, Branding, & Communication Flow

SK hynix requested global PR program management between South Korea HQ, US HQ, European vendor agency & US vendor agency.

Consistency & Connection Through Copy

Brand journalism for Hyosung Group's leadership with storytelling that strengthens global competitiveness.

Dr. Pepper (Brand) Official Launch to South Korea

3-month campaign partnership with Korea's top rap idol, CL and Dr. Pepper

IMC Approach for P41 SSD product Launch Campaign, SK hynix

Integrated-marketing communication approach of SK hynix Consumer SSD to the U.S.

Tech Media Relations Redefined

Build consistent coverage across Europe and US on SK hynix P31 Gold SSD and P41 Platinum SSD.